Search engine optimisation (SEO)
There are many conversations happening around Search Engine Optimisation (SEO). How do some sites position themselves at the top of the search listings and others are on the dreaded page 2.
SEO is the assessment, configuration and search engine registration of a website to achieve high rankings under common, relevant keywords in the major search engines.
Many people aren’t even aware that they can access websites directly through the browser bar and instead use their search box each time. This means if you’re not on a search engine, they’ll never find you.
SEO involves detailed market analysis, strategic optimisation and submission aimed at providing high quantity, targeted traffic streams. SEO can achieve high ranks in the major search properties, not only under the site brand, but also heavily searched generic keywords relating to the site products and services.
- Keyword research
- Keyword analysis
- Competitor analysis
- On-page optimisation
- 360 optimisation
- Assistance with link building
- SEO for catalogue and e-commerce sites
- Search engine friendly site maps and submission
- Full SEO performance reporting